April 15, 2024   |   Read Online

Mastering Unit Economics: The Key to Profitability in SaaS

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Hey Reader,

We held our first webinar in our Level Up series for 468 SaaS Leaders (lots of interest!).

We dove deep into Unit Economics and the four levers that leaders have available to impact their SaaS business:

1. Increase the average revenue per customer (aka sell more to your customer)

2. Increase the gross margin per customer (aka get more efficient at delivering to your customer)

3. Increase the gross retention rate (aka make sure the customer stays longer)

4. Increase the acquisition efficiency (aka find more customers using fewer dollars)

If you've been looking for the webinar material: we've embedded the recording below alongside our Income Statement Cheat Sheet (you definitely want to print this out).

We're building GrowthCurve to help SaaS leaders become great business leaders - learning the financial side of the business is one building block to level up.

    Here are the ways that you can stay engaged with GrowthCurve:

1. Valuable content? Then you'll find our course valuable. CoverYourSaaS is a financial literacy course for SaaS leaders. This course allows you to make more informed, focused, and profitable decisions.
   3 Sections / 22 lessons / 5-10 minute videos / Self-paced / ~2 hours and 20 min. Buy the course for 10% off.
2. The next webinar in our Level Up series will be on May 22 at 12pm ET. We'll dive deep into Annual Recurring Revenue, Gross Revenue Retention, and Net Revenue Retention. We've already got 75+ leaders -- sign up here
3. Twice per week, we send a newsletter to 3,200+ SaaS leaders to help them reach the next level in their careers. Subscribe to the newsletter

Glad that we can play a part in your journey.

Jay

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Jay Nathan
Co-Founder, GrowthCurve
jay@growthcurve.io

Watch our webinar: Mastering Unit Economics

Mastering Unit Economics: The Key to Profitability in SaaS

Download a copy of our Income Statement Cheat Sheet to keep on your desk:

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