You, my fellow SaaS leader, know how to build relationships, manage accounts and drive outcomes. You’ve mastered the fundamentals of customer success — making sure that the customer is always taken care of.
But as you move up in your career, the stakes change.
It’s not just about managing customers anymore—it’s about driving business decisions that shape your company’s success.
You’ve probably seen this happen: someone moves into a senior CS or Revenue role without a solid grasp of SaaS business mechanics.
They might manage day-to-day operations well enough, but when it's time to discuss profit and loss (P&L), retention strategies, or recurring revenue models, they feel out of their depth.
What separates top SaaS leaders from the rest? They understand these mechanics inside and out.
You don’t become a world-class leader by trial and error. Once you know the patterns that drive revenue growth, margins, and profitability, you can confidently make decisions that scale both your team and your company.
That’s the core of #CoverYourSaaS.
We designed this course for SaaS leaders like you—those ready to level up by mastering the mechanics that drive recurring revenue businesses.
In each lesson, we’ll break down key financial and operational concepts that every CS and Revenue leader needs to understand to grow in their career.
Here’s what you’ll learn:
- Mastering Recurring Revenue Metrics: Know your ARR, MRR, churn, expansion, and how they shape your company’s performance.
- Navigating the P&L for SaaS Companies: Understand profitability levers, gross margin, and how customer costs impact growth.
- Making Data-Driven Retention & Expansion Decisions: Learn to identify which accounts and segments are driving your business forward.
- Optimizing Customer Lifetime Value (CLV): Connect customer success efforts to long-term financial outcomes
- Aligning with Company Goals: Collaborate with FInance, Sales, and Product by speaking the same business language
Don't sit back and wait for things to happen in your career -- take charge and make things happen.
.png)
.png)
.png)
