March 13, 2024   |   Read Online

Breaking your frame

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The Middle from GrowthCurve.io

Three ideas to level up your week.

Hey Reader,

Welcome to The Middle, your midweek rundown of the most interesting things we've read this week.

We're here to help SaaS VPs, directors, and managers level up to become better business leaders.

It's Wednesday, so let's jump into The Middle...

^{Financial Literacy for SaaS Leaders}

COVER YOUR SAAS

It's time to Cover Your SaaS.
A course built around Financial Literacy for SaaS Leadership.

You’ll get up to speed on SaaS business financials and take a sense of higher confidence as you make key decisions with your Executive team.

​

$249 to get the full course.

JUMP INTO LESSON 1.1       THE MARKET

What's down is up and what's up is down

David Spitz at Benchsights put together NRR trends for Public SaaS companies YoY.

SaaS has felt doom and gloom for stretches over the past number of years. But, 17 companies are still growing from their base of customers...

I still think the SaaS formula holds:

1. Build a great product

2. Sell it to the right ICP

3. Find ways to sell them more

(It's that simple, right?)

(And yes, there is quite a bit of NRR regression YoY but I'm trying to be an optimist here)

  BUSINESS OPERATIONS

Breaking your frame

Unequivocally, the best follow on LinkedIn right now is Adam Robinson. He's so raw and unfiltered that you can't help but want to pay attention.

He releases tons of actionable tests that he and his team are running, that's what you need to latch onto.

They are schilling out some of this content to hype up their new product but I'm fine with it - mainly because they are trying to reimagine the B2B Marketing and Sales workflows.

My big takeaway from their recent test:

We still spend so much money to get someone to our website, only to then "not care" unless they fill out our form.

  LEADERSHIP

Show up for your team

​Mark and Alex talk about "meetings" in the 30 Minutes to President's Club episode.

Meetings have become a part of habit and routine for every business. It's inevitable (and maybe unavoidable...).

But, it's your responsibility as a leader to make sure the right meetings are happening. And that is especially true of meetings you "own".

Alex talked about two things that I wanted to call out:

1. Structure helps to provide predictability to everyone involved (including yourself)

2. Get creative within each section - nothing says you have to run the section of the meeting the same way every time

      AI CORNER

We're in on the AI hype.
Here's one way to use AI within your day-to-day work.
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This week: Playbook Builder
​

Don't start from scratch when building a playbook.

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Here's a prompt I used:
"I work for a B2B SaaS company as a leader. We're building out playbooks for our [blank] team. The idea is to make sure that we can provide a repeatable process, but not make it constricting that the team can't be themselves.

​

I'd love for you to help me build a playbook around this [scenario].

​

The ideal playbook would have:

[blank 1]

[blank 2]"

Thanks for reading the recent edition of The Middle, from GrowthCurve.io.

​Drop us a line, and let us know what you think.

If you found it valuable, forward it to a friend or colleague.
We'll owe you one.

🚀

Cheers!

Jay & Jeff

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